It’s all in the genes – five generations of Connollys have written the story of RED MILLS
It’s difficult to pin down that something special that defines a family business. Obviously, there’s an extra level of personal involvement, but that doesn’t quite explain the indefinable quality that has driven Connolly’s RED MILLS steadily forward for over a century, and that’s burning even more brightly today than it ever was.
At present, there are no fewer than seven Connollys involved in the day-to-day management of the company, including our Managing Director, Joe Connolly, and fellow Directors, Bill, Michael and Gareth – who is the fifth generation of the clan.
Right throughout the lineage from Michael Connolly and his son, William, in 1908, through to Liam, Joe and now Gareth, the core values have remained the same.
We are committed to being experts in all we do – and in sharing this expertise generously with our customers right across our product range.
We are animal lovers. We have a passion for animal nutrition, health and well-being. Our team at Connolly’s RED MILLS value animals, whether they’re high performers or family pets. We’re experts in animal nutrition.
Our nutritional team are on your side giving you our knowledge and experience, and you become a part of the RED MILLS community when you feed or use our products. We are just a call or click away.
Integrity is a core part of how we do business, and our reputation for quality has been built on using the finest of fresh, natural products to provide the feed of champions. We also believe in transparency and honesty, and willingly share the makeup of all our products with our customers.
And perhaps one of the traits that has most defined us as a business – and as a family – is that we strongly believe we’re simply caretakers, ready to hand over to the company to the next generation in a stronger position than when we took over.
Our Story spans over 100 years
Nestled in the scenic farm country of County Kilkenny in South-East Ireland, Connolly’s RED MILLS has been the home of the Connolly family business since 1908.
Today, we are one of the most trusted global names in high performance animal feed, pet food and agri products, but our origins were as humble as a fresh-baked loaf.
In 1800s Bagenalstown, County Carlow, the Connollys were hit head on by the repeal of Corn Laws. Against the backdrop of the Great Famine, a potato blight starving the nation of its most prominent crop – a tonne of grain dropped to 1/20th of its previous value. Like thousands of others, the Connollys fled Ireland for America.
20 years later in 1866, Michael Connolly, who was now 36, returned to inherit the family’s bakery business. He had emigrated to Long Island in New York in the 1840s, working as a head lad for a French horse trainer based there, and while he had been away the Great Famine and economic turmoil had changed Ireland. By now, the flour mill industry had consolidated to the ports of Dublin, Cork, Waterford and Limerick, and rural mills were all but closed.
But Michael saw potential in a mill on the river Barrow, built in 1758 by Englishman John Handy. In 1908 he bought that mill in Goresbridge, restarting it as William Connolly & Sons Ltd – named after his youngest son, William.
That is the foundation of the ethos of Connolly’s RED MILLS. Every generation works as hard as they can, not for themselves, but to provide a better business for the next generation.
When William took over, there were four other mills in the area, all producing similar products for the local farming community. To make Connolly’s stand out, he painted the roof red – unwittingly creating a brand icon, now known across the globe as RED MILLS.
William steered the company through two world wars, the Depression, and Foot and Mouth Disease in 1941, handing over to his son Liam at the birth of the technology boom, which he embraced.
The genesis of a modern, high-tech mill came about in the 1950’s, when it was connected to the national electricity grid for the first time. By 1954, the third generation of the Connolly family was at the helm – in the form of Liam Connolly.
Liam was the driving force behind Connolly’s RED MILLS for the next half century, and set down the blueprint of innovation, new product technology, sales and marketing which were to take the company global.
Connecting to the national electricity grid, investing in the first pellet mill, the first computerised payment system, and the first high temperature extrusion for fish and pet food, all happened under Liam.
In 1963, local racehorse trainer Paddy Mullins came to the Connollys for advice on a horse that wouldn’t eat up. They didn’t make horse feed, but Liam decided to work on it.
He made a formula to encompass all the nutritional requirements of the horse, then cooked it to make it more appetising and digestible.
He came up with a feed that Mullins heralded as the turning point in the horse’s development and he went on to win the 1966 Powers Gold Cup and the 1967 Irish Grand National.
That horse was Vulpine and his idiosyncrasies launched a new arm of the Connolly family business that has grown to feed 75 Group 1 winners in 22 countries.
Expanding onto the world stage
The factory was very badly damaged by fire in 1992, and the rebuilding process brought opportunities for further modernisation and expansion of our ranges of equine, pet and agri feeds.
By 1997, our success had encouraged us to introduce Connolly’s RED MILLS into the UK and USA – and also to acquire two smaller companies in Ireland – E Morrin & Sons Ltd and Rothwell Grain & Seed Ltd.
And just two years later, our new state-of-the-art pet food manufacturing facility in Gowran opened – just five kilometres from the original RED MILLS site in County Kilkenny.
We entered the Asian market in 2006 with exports to Japan, leading to a world first in animal feed innovation with the arrival of our exclusive Nutrient Fresh Management System manufacturing equipment.
We are now proud to export to seven Asian markets, in 2012 adding another world first as Connolly’s RED MILLS became the first feed company to secure a license to import horse feed into mainland China.
Striving for Complete Nutritional Excellence
Today, the RED MILLS brand is available in 73 countries around the world, and we continue to build on our reputation for converting fresh, natural ingredients into the most trusted feed for peak performance right around the world.
Our on-site testing laboratories, quality test every ingredient upon arrival, and monitor for Naturally Occurring Prohibited Substances through every step of the feed-making process, using the same technology employed for testing athletes at the Olympics.
In 2012 we took over Foran Equine, a market leader in equine healthcare products worldwide, further developing our precision nutrition ethos.
In 2016, we opened our first retail store at Cillin Hill, Kilkenny, servicing our customers’ country lifestyle and animal nutrition needs.